Where it all began...
"One bra that can grow with me throughout pregnancy and beyond."
That was what I was thinking while I was packing all my pregnancy bras in a box to store in the basement. A couple of months after having my baby, I counted how many bad buys I made considering my boobs: too many bras that did not really support my sensitive and often sore breasts, too many bras that looked like light-to-medium-support sports bras, too many bras that made me feel like a milk machine. Too many bras anyways. Closing the lid of the box, I thought, I cannot be the only one?
Marta & Noor
That’s when I met Marta, in a cute little coffee place in The Hague. I shared my thoughts with her and, four cappuccinos later, we started working together. A thorough couple of google searches, many talks to other pregnant women and young moms, visits to lactation specialists and even midwives later, we were convinced of this being a bigger problem in need of a solution.
Let's lift each other
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