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Feelou featured by FD: innovative and sustainable maternity bras

Hello Feelou-family!

Exciting news: Feelou was recently featured in an article by the renowned Financieele Dagblad. Yes, you read that right—the Financieele Dagblad! We are incredibly proud of this recognition.

The article, written by Marco Vlot (photo: Friso Keuris), highlights our unique and innovative maternity bra, designed to grow and shrink with a woman’s body during pregnancy, postpartum, and beyond. Our founder, Noor Figdor, shared her inspiring story about how she came up with the idea after her own pregnancy experience. She wanted to create a product that empowers women to buy less “stuff” and make more sustainable choices.

A focus on sustainability and ethical production

The article also emphasizes our commitment to sustainability and ethical production. Our bras are locally produced in small-scale workshops in Latvia and Portugal and made from modal—a fabric derived from sustainable beechwood fibers.

We’re so proud to be recognized by Financieele Dagblad, but what makes us even prouder is what this recognition represents: we’re making a difference in women’s lives. At Feelou, our mission has always been to support women during one of the most transformative times in their lives, and this acknowledgment confirms that we’re on the right track.

Thank you to our community

We want to take this opportunity to thank you—our amazing Feelou community. Your support and feedback have been instrumental in getting us to where we are today. We’re incredibly grateful to every woman who has chosen Feelou, and we’re excited for what the future holds.

Want to read the full article? Check it out here: Feelou in Financieele Dagblad.

Thank you for your support, and stay tuned for more exciting updates!

With love,
The Feelou Team 💙