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duurzame tips

Naïf x Feelou: sustainable tips from parents for parents

Taking care of the planet starts with taking care of yourself. In today’s fast-paced world, it’s easy to forget that every small action counts—especially when it comes to sustainability. During the 10th edition of We Are Pregnant, we teamed up with young parents and expecting mothers to explore how we can care for ourselves, our children, and the planet. On this World Environment Day, we’re sharing some valuable tips we gathered.

Pure and natural: care for yourself and the planet

How we treat the Earth directly affects our children’s future. Choosing products without microplastics—which silently pollute our waterways—is a step everyone can take. Brands like Naïf are leading the way with thoughtful, eco-friendly practices. By opting for locally sourced, natural ingredients and reducing plastic use through recycled materials, Naïf is building a future where your baby—and their baby—can thrive.

Happy mom, happy planet

A happy mom is a healthy mom, and that energy radiates to your children. Teaching them to love themselves and the planet starts with self-care. Invest in products that make you genuinely happy and that last. At Feelou, we understand how great it feels to wear a bra that fits perfectly. That’s why we created a super comfortable maternity and nursing bra that adjusts to your body with its patented closure system. No pinching, no overspending on multiple bras—just support when you need it most.

Value what you have: start sustainability early

Sustainability begins at home. Teaching kids to take care of their belongings, from toys to clothes, instills a lifelong appreciation for “less but better.” This approach not only reduces waste but also encourages them to become responsible consumers who value quality over quantity. Together, we can create a future where conscious living is second nature.

Stay true to yourself

In a world full of expectations and external pressures, staying true to yourself is essential. At the We Are Pregnant event, the wish tree in the sustainability square captured heartfelt messages from parents and parents-to-be. Many emphasized the importance of authenticity—not just as a gift to yourself but as a lesson for your children. When kids see you following your own path, they learn that true happiness comes from embracing their unique journey.

Naïf x Feelou: for you, your baby, and the planet

Through collaboration, Naïf and Feelou demonstrated during We Are Pregnant that caring for our children and the planet go hand in hand. Expecting and young parents shared how everyday choices—from the personal care products we use to the clothes we wear—shape a sustainable future.

When we take care of ourselves and our children, we’re also taking care of the world they will grow up in.

Let’s take steps together toward better choices—for us, our children, and the planet we all share.