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As Feelou®, we are at the very start of the chain when it comes to our maternity lingerie, and we take this responsibility seriously. Sustainable choices in design, materials, and fair wages are non-negotiable for us—and the same goes for our partners.
Curious about where our fabrics come from or who makes your bra? Watch the video to discover how we collaborate for a better future.
We’ve chosen to produce the Feelou® maternity bra and panties in Portugal. This ensures our partners meet the strict EU standards for quality and ethics. Plus, it’s closer to home, making it easier to maintain good communication and a clear view of our value chain.
We keep close contact with our partners and prioritize visiting them regularly. Our fabric is custom-made by Tintex, an innovative company specializing in natural and sustainable textiles. The Feelou® maternity lingerie is crafted at Helix, a family-owned atelier with over 30 years of lingerie expertise. Every bra is handmade and individually inspected.
Did you know that each Feelou® bra requires an hour of craftsmanship? All to provide you with the best comfort during your pregnancy.
We consciously select materials that are not only pleasant for you but also planet-friendly. Our goal: ensuring you feel good, and so does the world around us.
We use TENCEL™ Modal from Lenzing A.G., renowned for sustainable material innovations. Modal is a natural fiber derived from beechwood. Its production process has a lower environmental impact compared to traditional fabrics, thanks to sustainable beechwood source management and efficient energy and water use.
Moreover, it's wonderfully soft, breathable, and moisture-wicking - qualities you'd prefer over polyester or polyamide in your maternity lingerie.
During and after pregnancy, your bra size constantly changes. While breastfeeding, it can even fluctuate daily. The problem is clear: traditional bras aren’t designed to accommodate these changes. On average, women buy 6 to 8 different bras throughout pregnancy, postpartum, and the nursing phase—many of which end up being discarded.
This is uncomfortable, expensive, and far from sustainable.
That’s why we developed the Feelou® maternity and nursing bra. Together with pregnant women and medical experts, we tested, validated, and refined the design until we created the perfect bra. One that supports your changing body, is suitable for breastfeeding, and even fits a wireless breast pump.
Thanks to its adaptability and multifunctionality, the Feelou® bra lasts far longer than traditional options. This means fewer unnecessary purchases for women. No matter how your size changes, Feelou® maternity lingerie always feels good.