During her pregnancy, Noor faced a common dilemma: finding a comfortable and stylish bra that adapts to her changing body. After purchasing twelve different bras, each in varying sizes, she realized the need for a better solution. This led to the creation of a unique adjustable bra designed to grow and shrink with a woman's body throughout different stages.
Collaborating with Anne, who was developing a fund for circular start-ups, the duo combined their experiences and insights. Together, they founded Feelou®, aiming to provide a comfortable and elegant solution for women during and after pregnancy.
Innovative maternity design
The Feelou® bra features a special closure system with eight different openings on the band, allowing it to adjust as the body changes. Its wrap-around design makes breastfeeding or pumping convenient, and the stretchy cups can even accommodate a wireless breast pump. Available in five sizes, the bra ensures a perfect fit for every woman, enhancing femininity and confidence.
Beyond pregnancy
While initially designed for pregnant women, the Feelou® bra has garnered interest from a broader audience. Women experiencing menopause, who often deal with sensitive and changing breasts, find comfort in its design. Additionally, many partners purchase the bra as a thoughtful gift, highlighting its versatility and appeal.
Looking ahead
With a successful launch in the Netherlands, Noor and Anne plan to expand into the German and Belgian markets. They also aim to collaborate with midwifery practices to reach and support more women during significant life transitions.
The innovative approach and unique design of Feelou® caught the attention of LINDA., leading to a feature that delves into the story behind the brand and its founders.
Discover the Feelou® Collection
Experience the comfort and versatility of the Feelou® bra for yourself. Explore our collection and find the perfect bra that moves with you.