It started with a problem we couldn’t ignore.
Feelou® was founded in the Netherlands by us, Anne and Noor, female entrepreneurs driven by a shared frustration. During pregnancy, we experienced endless changes in bra sizes, leaving us with a pile of bras we no longer needed.
We wanted a better option for pregnant mothers and the planet. That’s why, at Noor’s kitchen table in Rotterdam, Feelou® was born. Collaborating with pregnant women and medical professionals, we tested, refined, and perfected the design.
The result is a single bra that supports your ever-changing body and doubles as a nursing maternity bra, should you choose to breastfeed. We believe that good maternity underwear should adapt to your body, simplify your life, and reduce waste. Less hassle. Fewer unnecessary bras. Comfort without the compromise.
After all, bras you don’t buy leave no ecological footprint. That’s what we stand for.
Liefs,
Anne & Noor
