Innovation & Awards
Loved by
Feelou® bras are different from traditional maternity bras. The patented closure and unique crossover design is what makes our bras fit and flatter your body throughout pregnancy and post partum. No stretching. No sagging. No panic purchases.
Featuring a sturdy hook and eight reinforced slots, the clever closure lets you increase the band size of your bra by 10cm. And unlike normal bras with static fronts, Feelou bras offer flexibility. The crossover design gives you extra jiggle room of between two to three cup sizes.
Early pregnancy? Snug and supportive. Third trimester? Room to grow when your ribcage explodes. Breastfeeding? Loosen the strap and pull down the cup for quick and easy access.
Award-winning
Named best nursing bra. Twice.
Loved by women. Praised by the experts. Feelou® won The Hague Innovators Award 2023, and picked up two Baby Innovation Awards in 2025 (categories Feeding & Design). There's even a grant from the Rabobank Impact Fund.
