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Privacy statement

PRIVACY POLICY – LAST UPDATED OCTOBER 28, 2024

Welcome to FEELOU’s privacy policy. At Feelou, we respect the privacy of our customers and visitors in everything we do, and we are committed to protecting personal data.
FEELOU B.V. is the data controller responsible for processing personal data and is located at Irislaan 29, 2106 BE, Heemstede, Netherlands. The latest version of our privacy policy can always be found on our website.

Personal Data
We collect data in two ways: data you provide directly to us and data collected indirectly.

Direct data you provide to us includes:

  • Name and address details
  • Bank account number
  • Email address
  • Other personal data you actively share

Indirect data includes:

  • Cookies
  • Information about your activity on our website

Usage
This information is used to process your orders quickly and efficiently and to keep you informed about your order. Specifically, we process personal data for the following purposes:

  • To make your shopping experience as pleasant as possible and to personalize our website to match your interests.
  • To deliver your order to your home and allow you to track your package.
  • To send emails related to your order (order confirmation, shipping updates, surveys, and care instructions).
  • To analyze your visit to our website to improve your personal shopping experience.
  • To provide a seamless experience when you contact us.
  • To understand past orders and correspondence using your phone number and/or email address.
  • To analyze traffic on our website and prevent abuse and/or fraud. Your IP address may be stored and processed during these activities.

Retention Period
Feelou does not store your personal data longer than necessary or when there is no legal basis to process the data. If you:

  • Want access to the information we hold about you;
  • Want us to correct any incorrect data we hold about you;
  • Believe our site is not in compliance with our privacy policy;
  • No longer wish to receive emails from Feelou in the future;

Please let us know! You can easily contact us.

Data Security
We have implemented necessary security measures to prevent the loss, misuse, or alteration of the information we receive on our site. Our employees are trained to handle personal data confidentially, and in the event of a data breach, we will take appropriate steps, including notifying the Dutch Data Protection Authority.

Feelou works with various third parties to make your shopping and ordering experience as smooth as possible. We share necessary data with these third parties, such as:

  • Payment details through our payment service provider
  • Shipping information, including track-and-trace emails
  • Updates on our product range through email

Our trusted third-party partners include:

  • Fulfillment partners: BeePack and Picquer
  • Shopify to securely store your account and process payments through Shopify Payments
  • Klaviyo to send you emails

Cookies
Feelou uses cookies on its website. Cookies are small, anonymous pieces of information collected when you visit a website. They are essential for providing a smooth shopping experience.

We use cookies to:

  • Register your preferences
  • Track session information, such as items in your cart
  • Store information specific to you, such as websites you visited before landing on ours
  • Notify you of updates that may interest you on future visits to our site
  • Ensure you don’t repeatedly see the same advertisements
  • Tailor the content and layout of our site based on your browser type or other information sent by your browser

The information collected by cookies is used only internally. If you prefer not to have cookies, you can disable them in your browser. All cookies stored on your device are created either by us or by our e-commerce partner Shopify.