Sustainability? It’s second nature to us.
Sustainable choices in design and materials. Ethical production. Fair wages for our workers. These are our absolute non-negotiables. And the same goes for our partners. Feelou is at the very start of the chain, and we take this responsibility seriously.
Your comfort comes first. Always. But one high-quality bra that lasts also means less waste, real cost savings and better conditions for the people who make it. Feel good in it. Feel good about it.
Ethical production
From Portugal, with love
We’ve chosen to produce our bra and panties in Portugal. This ensures our partners meet the strict EU standards for quality and ethics. Plus, it’s closer to home, making it easier to get a clear view of our value chain. We keep in close contact with our partners and visit often. Feelou® fabric is custom-made by Tintex, an innovative company specialising in natural and sustainable textiles. Our products are then produced at Helix, a family-owned lingerie atelier. Every bra is handmade and individually inspected.
MATERIALS MATTER
Bras made from Beechwood
We use TENCEL™ Modal from Lenzing A.G., renowned for sustainable material innovations. Modal is a natural fibre derived from beechwood. Its production process has a lower environmental impact compared to traditional fabrics, thanks to sustainable source management and efficient energy and water use. Best of all, it's wonderfully soft, breathable, and moisture-wicking. Qualities you just don't get from polyester or polyamide.
DUTCH DESIGN
Looks good for longer
On average, women buy six to eight different bras throughout pregnancy, postpartum, and the nursing phase, many of which end up being discarded. Thanks to their innovative design and patented closure, Feelou® bras adapt to pregnant bodies and last far longer than fast fashion alternatives. A single bra that fits and flatters through every phase means fewer unnecessary purchases. And less waste to landfill. Lovely.