We get this question regularly — via DM, via email, in a review. How does this bra actually work for nursing? Do you have to undo the whole thing, or does it work differently?
Fair question. Because the Feelou® bra doesn't look like a traditional nursing bra. There's nothing to fold open, no clips in sight — nothing that suggests you can nurse with it at all. And yet you can — and honestly, more easily than most bras that are specifically made for breastfeeding.
Here's how it works.
Why the Feelou® bra is different from a regular nursing bra
With most nursing bras, it goes like this: you undo a clip, the cup folds down, you nurse, you fold it back up, you fasten the clip. Functional — but not exactly convenient when you need to feed quickly, or when one hand is already holding a baby.
The Feelou® bra works with a cross-over design. No clips, no construction to undo. You simply slide the cup to the side — and you have immediate access. That's it.
The cross-over design also means the bra looks like a regular bra under clothing. No visible clips under a fitted top, no "nursing bra look". Just a bra that also happens to work really well for feeding.
How it works: two steps
Step 1: slide the cup to the side
Thanks to the cross-over design, you slide the cup to the side easily. Immediate access, no hooks, no cup to fold down — not even when you're trying to balance a hungry baby and your t-shirt at the same time.
Step 2: need more room? Adjust the straps at the front
The shoulder strap sliders sit at the front — operated by you, without having to call your partner. Want a little more room for nursing or wireless pumping? Just adjust.
With regular bras, those sliders are at the back. Not ideal when you've just had a baby.
Does it work for pumping too?
Yes — the Feelou® bra also works as a pumping bra in combination with a wireless breast pump. Adjust the shoulder straps at the front for more room, slide the cup to the side and place the pump flanges. No separate pumping bra needed.
"The Feelou® maternity bra is a great choice because it's a maternity and nursing bra in one. You can also use it easily as a pumping bra in combination with a wireless breast pump." — Nina Cingel, lactation consultant at Borstvoedingscentrum Amsterdam
Not just a nursing bra — an award-winning design
The Feelou® bra was developed in the Netherlands. The patented closure system has eight adjustable positions and grows up to 10 cm in circumference. The cross-over design provides the nursing function — without clips, without extra construction.
That this isn't just a marketing story is proven by the recognition the design has received: the Feelou® bra has won the Baby Innovation Award twice and the Hague Innovators Award, and is supported by the Rabobank Impact Fund.
Loved by women. Recognised by experts. Read more about the innovation and the awards here.
Whether you nurse or not
Whether you're breastfeeding, pumping, or haven't thought about it yet — your bra is ready when you are.
The Feelou® bra is first and foremost a maternity bra that grows with you from the first trimester to the last feed. The nursing function is built into the design — not as an extra, but as part of how it works. You don't need to decide about breastfeeding in advance to buy the right bra.
When do you start nursing with the Feelou® bra?
As soon as your baby arrives. The bra works the same way during pregnancy as it does after — the cross-over design is always there, you use it when you need it.
Still pregnant and haven't bought one yet? Buy it before your baby arrives — not after. Read about the best moment to buy a nursing bra.
