Whoop whoop, Feelou-family! 🌟
We’re excited to share that Feelou has been spotlighted by Quote magazine! The article, written by Nick de Jager (photo: Maurits Giessen), dives into the innovation behind our maternity bra and the inspiring story of our founders, Noor Figdor and Anne Dijkstra.
Tackling a common pregnancy problem
The piece highlights the key issue Feelou addresses: the constant changes that breasts undergo during and after pregnancy. Noor shares her personal experience of struggling with uncomfortable, polyester nursing bras during her first pregnancy, which sparked the idea of creating a sustainable bra that grows with women’s bodies.
Anne explains the functionality of our innovative bra, featuring a unique closure system that combines comfort with flexibility. Priced at €69.95, our maternity bra sits in the mid-range market, yet its value is unparalleled.
A fast-growing demand
The most exciting part? Our first batch, produced in Latvia, sold out in just three months! This reflects not only the demand for our product but also Feelou’s potential to disrupt the maternity lingerie market.
We’re now actively seeking partners and investors who share our vision to challenge the fast fashion industry and support our sustainability goals. Our mission goes beyond creating an incredible product—we aim to redefine what sustainable maternity lingerie can be.
Thank you to our community
We’re so proud of this recognition from Quote and deeply grateful to our amazing Feelou community for your continued support. Together, we’re making a difference and transforming the world of good maternity lingerie 💙.
Curious to learn more about our story and vision? Check out the full article: Kickstart: the Feelou bra grows with your pregnancy.
With love and excitement,
The Feelou Team
