Pregnant? Then you already know your body starts changing quickly. And your breasts often lead the way. One of the most common questions we hear is: What should I look for in a good maternity bra?
In this article, we’ll break down the most important features, common mistakes, and why so many women end up choosing Feelou®
Looking for a step-by-step guide instead? Check our full maternity bra guide
A good maternity bra adapts to you (not the other way around)
Your bra needs to keep up with a changing body. That means:
✓ Adjustability. Band and cup size can both shift, sometimes within a single week or day (!).
✓ Soft, breathable fabric. Especially important for sensitive skin and tender breasts.
✓ Support without pressure. No underwires digging in. Just gentle lift and hold.
✓ Feeding-friendly. Planning to breastfeed? A good maternity bra is already nursing-ready.
Common mistakes when shopping for a maternity bra
❌ Buying too early
Your size changes fast, and often more than once. A multi-phase bra that adjusts with you saves time, stress, and money.
❌ Prioritizing looks over comfort
Sure, lace looks cute. But if it scratches, pinches or rides up, you’ll end up back in your old sports bra by week 24.
❌ Forgetting the 4 a.m. feed
You might not want to think about nursing yet, but choosing a maternity bra that doubles as a nursing bra will make life a whole lot easier later.
Why women choose Feelou®
We created the Feelou® bra with one mission: to support you through all your body’s changes, without you having to constantly upsize.
• Patented and fully adjustable
• Made with lactation consultants and real moms
• Super soft and breathable
• Works for both small bands and big cups
• Breastfeeding and pumping friendly
“The only regret I have is that I didn't buy it before.” - Lieke, 6 weeks post-partum
Curious how it works? See how to wear it here
Quick checklist: how to choose the right one
• Soft enough to wear all day and night
• Adjustable in both band and cup
• Supportive without squeezing
• Suitable for nursing if you plan to
• Makes you feel like: “Ahh, this is it”
Final thoughts
Your breasts do enough heavy lifting during pregnancy. Your bra should help, not make it harder.
Looking for the best maternity bra or a nursing bra for larger busts? Discover why thousands of women trust Feelou®
Explore the Feelou® bra